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Articles

"Five Deadly Mistakes When Starting A Business"
 by Jessica Seid, CNNMoney.com. A quick read that overviews a few common pitfalls.

"So You Want To Start Your Own Business?"
 by Jill Crabtree. A list of ten standard things every startup will need to do.

"17 Questions About Business Incubation"
 by LindaKnopp, 2006 State of the Business Incubation Industry. Athens, Ohio: NBIA Publications, 2007. An overview of what business incubators are and how they operate.

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LIES (Startups Tell Themselves To Avoid Marketing)
 by Sandra Holtzman and Jean Kondek (112 pages) This is a very easy to read book that reviews many of the mistakes start-up companies make in regards to marketing. It deals, in a no nonsense manner, with subjects as far ranging as when to begin marketing, what is needed in a website, and how to write a Marketing Plan.